OVERVIEW
Established in 2013, NJ Woods and Water stands as a dedicated hunting organization deeply rooted in the pursuit of game, particularly deer, within the natural landscapes of New Jersey. With a rich history spanning nearly a decade, our community has evolved into a passionate collective of hunters who share a profound appreciation for the outdoors. Our organization fosters a sense of camaraderie among like-minded individuals who embrace the challenges and joys of hunting while fostering a deep respect for wildlife and the environment. Committed to ethical and sustainable hunting practices, NJ Woods and Water continues to thrive as a hub for enthusiasts who seek not only the thrill of the hunt but also a genuine connection to the wilderness of New Jersey.
DESIGN PROCESS
As far as design choices, Bolde Rough was my go to choice of typography here as it highlights the nature of hunting. This type of industry is known to be very rough and is one where you are consistently outdoors. In addition to that, the typeface is meant to evoke a sense of timelessness, for an organization that has been around for many years. I wanted to reflect that in my choice of typography. With the color palette, dark brown and white are utilized in their main logo not only for the sake of contrast, but with dark brown, it assists in communicating a connection to nature, as dark brown is a common color that can be found in nature, while also bringing a sense of camaraderie that the organization is known for. In the secondary color palette, it was key to have a color that complimented this dark brown. It was necessary to have a color that assisted in emphasizing their values as a group, while also being tied into nature or hunting.
MISSION STATEMENT AND VALUES
Their mission statement and their values tie in with each other. Their mission statement being: "At NJ Woods and Water, our mission is to foster a deep appreciation for the rich tapestry of New Jersey's woodlands and waterways. Since our inception in 2013, we have been dedicated to promoting environmental stewardship, outdoor recreation, and community engagement." As far as their values, there are three core values that bring the organization together. The first value is a sense of community, they consistently strive to bring nature enthusiasts and hunters together. Fostering connections with one another and bringing each other together is a massive goal. The second value being recreation. They want anyone who joins the organization to embrace the spirit of adventure, and encourage outdoor activities that promote physical health, mental well-being, and a sense of adventure. Whether hiking, fishing, or simply enjoying the tranquility of nature, they want to celebrate the diverse ways individuals connect with the outdoors. Finally, collaboration ties everything together.
ISSUES ENCOUNTERED
Problem: Hunting organizations may face challenges related to public perception and misconceptions about hunting. Addressing concerns about wildlife conservation, ethical hunting practices, and safety is essential for maintaining a positive image. Engaging in advocacy efforts to educate the public, promote conservation initiatives, and demonstrate the responsible nature of hunting becomes crucial for building support.
One of the questions that came up when developing this case study was the following:
"How can this organization continue to maintain that same sense of community towards everyone involved, while also being informed about addressing necessary wildlife concerns?"
Solution: With their new found brand identity, but the same promise towards new members and existing members, NJ Woods and Water has cultivated a vibrant sense of community among its members through a multi-faceted approach that emphasizes shared experiences and a collective passion for hunting. The organization leverages regular events such as hunting excursions, workshops, and social gatherings to bring members together in both educational and recreational settings. These activities not only provide opportunities for skill development and knowledge sharing but also foster camaraderie among individuals who share a deep appreciation for the outdoors. Furthermore, NJ Woods and Water maintains an active online presence, utilizing social media platforms and forums to facilitate ongoing conversations, share insights, and celebrate members' successes. The organization encourages a welcoming and inclusive atmosphere, ensuring that both seasoned hunters and newcomers feel valued and connected. This commitment to building a supportive community has not only enhanced the overall member experience but has also contributed to the long-term sustainability and growth of NJ Woods and Water as a thriving hunting organization.
